Gerson Lehrman GroupNetwork Design & Brand Architecture
Gerson Lehrman Group, a leading expert network, was looking to build a new premium member community to complement its subscription product. Using a design thinking approach, my team created a new brand architecture and accompanying brand guide and touch points to champion and differentiate knowledge sharing across the entire portfolio of brands. As content lead, I brought to life the brand strategy and brand guide, in addition to participating directly in the qualitative research and client relationship.
Team lead, writer, brand strategist
Sample pages from the Brand Guide